Aphex® Returns to AES
Aphex® Returns to AES with New Products, Expanded Distribution and High-Profile User Base
133rd AES CONVENTION, SAN FRANCISCO, CA, October 27, 2012 — Aphex® (booth 715), a leader in audio enhancement technology for more than 35 years, continues to grow with new products, an expanded sales network and an ongoing list of accolades among its loyal user base. Aphex will reinforce just how committed they are to professional audio at the 133rd AES Convention.
Advancing Aphex’s processing and amplification technologies, the company has expanded its range of 500 Series processors with a number of product debuts. The 500 Series now includes six models: J PRE 500 Mic Pre; EQF 500 Parametric Equalizer; DUAL RPA 500 Mic Pre; A PRE 500 Mic Pre; the COMP 500 Optical Compressor; and the acclaimed, previously unveiled EX•BB 500 Aural Exciter/Big Bottom module. All benefit from the portable and convenient 500 Series format and legendary Aphex sound.
The company is also offering its popular Audio Xciter™ app free to visitors throughout the AES convention. Simply go to booth 715 to demo the app, and you will receive a download card for Audio Xciter Studio, the app’s premium version. Audio Xciter™ is the first audio app that dynamically improves the quality of digital music (as well as audiobooks and podcasts) on your Apple iOS devices through a proprietary Xciter DSP – (a $4.99 Value). It has been the career-long dream of Aphex Chairman & CEO David Wiener to help musicians and music lovers make the most of every music experience, and Audio Xciter is a great testament of Wiener’s drive to end the debate about poor audio quality in digital devices. Audio Xciter uses patented Aphex DSP technology to improve the quality of your music by analyzing and enhancing the audio signal in real time. The iOS app is available today with an Android version to follow in coming months. Consumers and audio professionals all benefit from this advanced music player app – artists, engineers and producers are using it to demo music tracks and test sound systems.
Aphex has also expanded its international distribution network to include U.K.-based World Marketing Associates, under the direction of Francis Williams; and San Diego-based International Sales, under the direction of Joe Manning. In their new capacity with Aphex, World Marketing Associates will be serving as manufacturer’s reps for the territory of Europe, the Middle-East and Africa (EMEA). International Sales will serve the Pacific Rim, India, Australia, Latin and South America.
In related news, Aphex has been enjoying a heightened profile as prominent industry figures use Aphex gear in high visibility applications. One example is Music Mix Mobile (M3), a New Jersey/California-based remote recording, mixing and production company, and one of the most in-demand remote facilities teams in the country. They continue their strong reliance on Aphex products as a vital part of their signal chain for television programs and large-scale events, including The GRAMMY®s, The Latin GRAMMY®s, VH1 Storytellers, The Daily Show with Jon Stewart, The Colbert Report, and Late Night with Jimmy Fallon’s live broadcast from the University of North Carolina. A key part of M3’s signal chain is the Aphex Model 188 Microphone Preamp. M3 has been relying on the 188 at various shows through the summer months, including the Bonnaroo festival, the Budweiser Made in America festival and the upcoming Latin GRAMMYs and Soul Train Awards.