DWV Entertainment Strikes a Chord with Dean Guitars
Renowned Guitar Manufacturer Licenses DWE’s Aphex Technology For Its Latest Line of Acoustic Guitars
Park City, UT, July 19, 2010â€”AphexÂ®, a proven innovator of professional audio technologies who offers multiple patented products for the recording industry, installed and touring sound markets, has announced that it has partnered with Dean Guitars of Tampa, Florida. Dean is the first guitar manufacture worldwide to offer a custom version of Aphex’s Aural Exciterâ„¢ and Big Bottomâ„¢ circuitry specifically â€˜voicedâ€ inside their new acoustic electric Exotica and Performer series guitars. Available in luxurious finishes such as Bubinga, Cocobolo, Koa, Flame Maple and Quilt Ash, these acoustic electric guitars are currently shipping to retailers worldwide. A guitarist simply presses the Aphex button, and these new Dean guitars come alive.
Aphex utilizes its patented technologies to dramatically improve the sonic performance of any audio source.Â Optimized for Dean’s new 2010 series guitars, the Aphex Aural ExciterÂ® adds “air,” “bite,” “definition,” “percussive attack” and better clarity by enhancing the natural harmonics of the guitar’s sound. No other product has the musicality of the authentic Aural ExciterÂ® found in these guitars. Aphex’s Big BottomÂ® circuit dynamically enhances the low end by deepening and expanding the bass frequencies and providing better definition and significant â€œwarmth.” Aphex technology is not just an equalizer. The effect â€œfattensâ€ the guitar’s amplified tone and provides the guitarist with an overall â€œbigger soundâ€ with dramatic detail to each and every note.
Guitarists and listeners alike are praising the new Dean guitars. In listening tests, everyone picked the Dean Aphex-enhanced signal over the normal direct guitar every time, and described the effect as “richer” “brighter” “clearer” and “more alive.” Â One guitarist said, “the Aphex custom circuit offers up thick, big blossoming low-end that’s in perfect balance with delicious, smooth high end!”
Founded in 1976, Dean Guitars has rapidly risen to one of the world’s most respected guitar and bass brands.Â The company claims hundreds of adherents among name recording artists and touring musicians ranging from Jeff Berlin, Ric Ocasek, Leslie West and Jeff Berlin to Dimebag Darrell, Jani Lane, Dave Mustaine and Bret Michaels. While especially popular with hard rock and metal players, Dean offers over 50 different acoustic guitars. Dean CEO, Elliott Dean Rubinson, not only runs his company, he’s also a touring musician performing with artists such as Michael Schenker and Uli Jon Roth.